Reindustrialisation: creating opportunities for new industrial activity
When an organisation reorganises its operations and frees up all or part of an industrial site, the challenge is to identify quickly how those assets could be reused by new economic activities.
Reindustrialisation involves assessing the industrial potential of the site, then seeking out business projects that could set up there.
Alixio Group supports organisations throughout this process: analysing the assets and their environment, studying possible scenarios, defining the search strategy and prospecting for industrial projects through to their qualification.
What does the reindustrialisation of a site involve?
Reindustrialising a site means finding one or more new activities that could use all or part of the assets made available by a transformation project.
The process therefore starts with an assessment of the site’s potential:
- its buildings and equipment;
- its land and infrastructure;
- its location and accessibility;
- its economic environment;
- the characteristics likely to attract new industrial projects.
Based on this analysis, it becomes possible to identify realistic scenarios and the businesses that could develop an activity on the site.
When should a reindustrialisation initiative be considered?
A reindustrialisation initiative may be relevant whenever a transformation or reorganisation frees up industrial assets.
It may be launched in connection with:
- the full or partial closure of an activity;
- a reduction in a site’s industrial footprint;
- the transfer or consolidation of activities;
- an industrial reorganisation;
- the planned closure of a facility;
- or, more broadly, when an organisation wants to plan ahead for the future of industrial assets it will no longer use.
How does Alixio Group support the reindustrialisation of a site?
Our approach combines strategic assessment with the operational search for new projects.
Assess the site’s reindustrialisation potential
We analyse the characteristics of the site and the available assets to determine which types of activity could set up there.
This first stage identifies the site’s strengths and constraints and the realistic reindustrialisation scenarios.
Study possible scenarios
Based on the assessment, we identify different potential industrial uses for the available assets.
The aim is to focus the search on projects that are genuinely compatible with the site, rather than carrying out a broad search disconnected from its characteristics.
Identify and qualify projects
We carry out the search, identify companies that may be interested and assess projects in terms of their fit with the site and their development prospects.
The work continues until projects are sufficiently well developed to begin discussions with the organisation.
Define the alternative project search strategy
We design a prospecting strategy tailored to the site’s identified potential and the organisation’s objectives.
It sets out the types of project being sought, the businesses to approach and the arguments for presenting the site to businesses that might set up there.
Reindustrialisation and finding a buyer: what is the difference?
Not all search processes have the same objective.
- In a traditional takeover, the aim is to acquire an existing activity. The buyer takes over all or part of an established operation, which may include the site, equipment, business activities, contracts and the employees concerned, depending on the scope of the transaction. The objective is to ensure the continuity of the activity taken over.
- In a reindustrialisation initiative, the logic is different: the reorganisation frees up assets and the objective is to find new companies that could use them to develop their own activities.
This distinction is essential for defining the search strategy, the businesses to approach and how the project should be presented.
Our approach to reindustrialisation
Assess the site
Analyse the available assets, their characteristics and their constraints.
Evaluate the potential
Identify activity scenarios compatible with the site and its environment.
Define the search strategy
Select the sectors, businesses and types of project to target.
Prospect
Approach project sponsors and promote the opportunities the site offers.
Qualify
Assess the consistency, feasibility and maturity of the projects identified.
Why choose Alixio Group?
A reindustrialisation project requires several perspectives to be combined: the site’s industrial potential, economic feasibility, search strategy and knowledge of the businesses that could develop new activities.
Alixio Group combines this analytical capability with operational delivery: we do not stop at producing an assessment, but carry out the search for projects on the ground.
This approach focuses efforts on solutions that are consistent with the available assets and the organisation’s objectives.
Giving freed-up industrial assets a new future
Planning ahead for reindustrialisation makes it possible to explore the opportunities a site offers as soon as a reorganisation makes certain assets available.
Alixio Group helps you assess their potential, define relevant scenarios and find businesses that could set up new activities there.
